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This really depends on what hair colour you've chosen, redheads for instance need more upkeep as they fade more quickly. A general guide would be every three washes but if you feel this isn't enough increase frequency and don't leave it on for longer than stated. But you can wash out hair toner when you no longer want that color again. Use a clarifying shampoo to quickly get toner out of your hair.
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The toner is vegan, cruelty-free, and sustainably sourced. Osea Sea Mineral Mist contains algae that stimulate cell renewal and enzymes that break down hyaluronic acid and collagen. It also contains aloe vera that soothes and calms irritation, as well as Dead Sea salt that’s full of essential minerals which improve elasticity. Just ensure that you follow the instructions closely, or you may damage your strands. Your hair should be between 60% to 70% dry for the best results. If your hair is too moist, you can either dry it with a blow dryer or give it an hour or two to air dry.
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"A toner, or sometimes called a gloss, is a semi-permanent hair dye," he says. If you're getting your hair toned at a salon, your hairstylist might use a hair gloss, a non-permanent coloring method that “glosses” your hair, per hairstylist Devin Toth. You'll notice this immediately, for instance when you first dye hair blonde and it displays lots of yellow tones, but it also happens over time, too. You might leave the salon with your dream hair colour, only for it to become brassy between appointments. Oxidisation occurs for a number of reasons including exposure to hair treatments, chemicals and the UV light from the sun, and it's the job of hair toning to counteract this process.
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These hair toners are like weak hair dyes that deposit a cool tint to the hair, which helps to cancel out unwanted warm tones like yellow and brass. Anyone who has ever colored their hair has likely heard about toner before. Not to be confused with the stuff you swipe on your face, hair toner is an essential part of the bleaching or highlighting process that colorists seldom skip. Here’s what it is and why it’s so important, plus a few of our favorite hair toning products to use at home. I know all the salon jargon can get confusing, so let me start by explaining exactly what a hair toner is.
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Practice makes perfect, says Lee, it’s better to have to re-tone than have hair colour be over-toned. No, toning removes unwanted tones, while coloring hair completely changes the hair color. Professionals use this toner when hair has big blotches of unwanted undertones. For example, say you want to go platinum blonde but still have lots of yellowing after bleaching your hair. Toners cannot, and should not, replace the lightening process that hair goes through when it's bleached. Glosses and toners won’t actually be able to lighten your hair if you notice it fading—they should only be used to correct the tone of the color.
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Especially when you’ve already paid for the lightening treatment to begin with. Kenneth Byrd, with a BS in Accounting and Management Information Systems and an MBA from the University of Alabama at Birmingham, has over 15 years of experience and is a recognized authority in hair care. Co-founder of Curl Centric® and Natural Hair Box, Kenneth has dedicated himself to promoting ethical and scientifically-backed hair care practices. Rigorous editorial guidelines, industry recognitions, and features in numerous media outlets evidence his expertise.
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The formula helps gently cleanse, neutralize warmth, and enhance shine (hiiii, silk proteins). Just know that this guy comes out of the bottle suuuuper pigmented, so keep it away from your shower curtain (speaking from experience here, folks). Toning is the last step in colouring hair in the salon, to adjust the shade into your perfect tone. You might not even notice it as part of the process as it happens as your hair is being washed.


It's also pretty affordable for the set, which I also love. LeBlanc also recommends toner for anyone embracing natural greys. It’s a bit of a sponge and will absorb a lot of free radicals and any build up in water, so you definitely want to use a treatment to maintain that silvery reflectiveness,” she says.
The effects of a good hair gloss "usually last about three to six weeks depending on the porosity of the hair," adds Martinez. "A gloss and a hair toner are the same thing, and can be used interchangeably," she adds. So if you hear the word "toner" at the salon, know that it serves the same purpose as a gloss for your color.
And with that, here are some expert-approved home toners to consider adding to your haircare routine. IGK also offers this color-depositing mask in a great variety of shades to help add vibrancy to your color. If you dye your hair black, using this shade is a great way to keep it looking fresh. You can tone your extensions the way you do your natural hair.
Prepare to trick your friends into thinking you went to the salon. When toning your hair at home, Valdes recommends doing a patch test with a small piece of hair to see how it looks when it dries before moving to the rest. “When it comes to at-home products, there's usually either an overload or underload of pigment since it's marketed to a variety of people—it can be very unpredictable for clients,” says Valdes.
Toner is like a topcoat for your hair color that comes in a gel or gloss formula and lasts for three to four weeks. George Papanikolas, celebrity colorist and Matrix brand ambassador, describes toner by comparing it to panty hose. “It's a sheer, translucent color that helps balance out and neutralize unwanted tones, or helps enhance desired tones,” he says. If you’ve ever gotten a glaze or a gloss put in your hair, it’s essentially the same thing as a toner, which is demi-permanent. Think of it as a hair filter IRL that ensures pesky undertones don’t seep through and change the shade of your dye job.
"I love that it leaves my hair super shiny," a reviewer said. Just be sure you are the right hair color candidate (ash blonde) before using; one reviewer noted that it left her hair with a purple tint. And as per the directions, it requires using a separate developer. The toners that hairstylists use in salons are usually demi-permanent formulas that involve a developer (aka hydrogen peroxide) to slightly lift the hair cuticle to deposit color pigments.
The toner contains the Lotus plant that’s rich in vitamins, minerals, and amino acids. The toner also contains Orange Blossom that helps to refresh and brighten skin prone to dryness. The toner also contains superoxide dismutase, a powerful antioxidant that balances skin and prevents inflammation.
GH Beauty Lab Senior Chemist Danusia Wnek loves this conditioner and its complementary shampoo because it keeps the cool tones in her hair instead of turning orange. "I use it when I start seeing my hair look more brassy and it immediately makes it look better," she says. Just beware of the conditioner's staining capabilities; a few reviewers pointed that out. You can have toner tailored to your specific hair color applied by a professional colorist in the salon, but if you don't have the time or the money, you can also try an effective at-home product. There’s no set rule, but if you only need to maintain blonde hair and remove brassy tones, use the purple toning shampoo. If you have undertones other than yellow, use a color toner.